Curating a publication is a cultural act, revolutionizing editorial standards, from the materiality of the book as an object, to the graphics and content.

It is from this starting point that three ambitious brothers decided to come back to their hometown – Turin – to found Paint It Black, a publishing house and an art bookstore that embraces the world of print relating it to the intersections of other expressive languages. Unusual forms, sophisticated materials and unconventional use of typography characterize the books that fill the shelves of their store, opened to the public since 2022. The display of a variety of national and international publishing houses which are accurately selected by the Turin based publisher, demonstrate how a book is a powerful experience of sensational, tactile, visual and olfactory impact, as well as an important tool to convey current cultural and social thematics.