Guido Callegari was born in Brazil in 1981.

Creative nerd he has been working in communication since 2008, moving from the more traditional to the more digital, from typography to metaverse and AI. He works in Turin as digital art director in OutNow, a digital and social media agency inside This is ideal. He is the only Italian among the 8 founders of the Global community AICC, Artificial Intelligence Creative Communty.
He considers himself AI creative and ambassador for the use and understanding of AI in the daily workflow.