Marco Rotondo, from Milan, graduated in Political Science with a thesis on consumer behavior. He has been in the packaging industry for 35 years, first as an entrepreneur, then as a consultant and trainer; author since 2000 of the first course in Italy dedicated to papermaking addressed to designers and brands. Also through his website, www.angolorotondo.it “la cartotecnica raccontata ai non specialisti,” he accompanies brands through the world of papermaking in search of maximum effectiveness and efficiency.