On the occasion of Print Parade, Tembo presents the exhibition-event dedicated to the Giphoscope, a project in collaboration with OKKULT Motion Pictures.

The Giphoscope is the world’s first analog reproducer of animated GIFs, transforming what began as a digital file into an analog, interactive sculpture: 10 unique and numbered pieces, entirely handcrafted by skilled artisans.

Based on the Mutoscope, invented by Herman Casler in 1890, the Giphoscope works on the basis of a sequence of 24 frames mounted on a wheel that is turned by a crank, thus recreating the illusion of movement. The analog device is hand-built from the first to the last component with passion, precision and patience using materials such as aluminum and brass for the metal frame and wood or marble for the bases.

The Giphoscope combines 19th and 21st century technologies, analog and digital, and transforms GIFs, short videos and even a single photograph into a work of art and design with endless possibilities: not only a GIF player, but also a gift suitable for any occasion, a design object, a unique piece of art, a marketing and promotional tool for brands and products, and an analog video player for museums.

The Giphoscope has been covered by The New York Times, The Verge, The Creators Project, FastCo.design, Gizmodo, The Daily Mail, BBC Click, Stuff magazine, Luxurious Magazine and many, many others. Art GIFs and Giphoscopes have participated in many national and international exhibitions and have been exhibited at Tate Britain in London, MIAAO in Turin, Serlachius Museum in Finland and then in Rome, Athens, Ljubljana…