IMPRINTING – impression, print. But also a particular form of early learning, fixation of an innate instinct.

I’MPRINTING is a project that speaks to the pet world and combines product and graphic design. But why cats and dogs? It’s always said that our animals look like their masters. This phenomenon seems to be due to the fact that every person tends to choose their dog or cat in their own image and likeness. You do not do it with this intent but it is stronger than us, a real imprinting, we are attracted to what looks like us and for this reason our 4-legged friends are similar to us.

I’MPRINTING is a project born from the desire to play and experiment on today’s printing techniques. We chose to merge two different printing techniques, the 3D printing and the water transfer printing, to introduce on our desks and living rooms the perfect pets. Perfect for us, because through their skin they convey a graphic creativity suitable for all personalities.