PensaPiccolo

Quality and craftsmanship are two fundamental aspects of the F&B industry. Handicrafts are distinguished by the attention to detail and the passion they put into each product made by hand, increasingly using high-quality, natural materials.

Telling the story of small-scale artisan producers is essential to enhance their work and to acquaint the public with the techniques and traditions that have been handed down for generations. In this way, bridges are built between past and present, between different cultures, and the preservation of artisan traditions and techniques is encouraged.

Giving small producers a voice also means creating new languages, starting with knowledge and the small. The discovery of new techniques and materials can lead to new ways of conceiving and producing consumer goods, with greater attention to environmental and social sustainability.

Experimentation is another important aspect in crafts. By being able to work by hand, artisan producers can experiment with new materials and production techniques, resulting in unique and customized products. This process of experimentation is often accompanied by the communication of the product through a poster-manifesto, which enhances its history and quality.

In conclusion, quality and craftsmanship, telling the story of small producers, experimentation, and communication through a poster-manifesto are all fundamental aspects of modern craftsmanship. This sector can contribute significantly to the enhancement of traditions and the creation of new, sustainable, high-quality forms of production.

In the context of EDIT we will be asked about this and other issues while walking through producer tastings, craft beers, DJ sets and, of course, posters.

The event is organized by Calibro Zero and EDIT, in collaboration with the Turin Chamber of Commerce, Colla! and The Spiritual Machine.

On exhibition:

Marco Alvaro

Roberto Blefari

Gianluca Cannizzo

Elisa Caroli

Sofia Castrogiovanni e Simone Gatto

Bebbe Conti

Davide Dutto

Roberto Gentili

Viola Gesmundo

Veronica Mocchetti e Vincent Morello