Gianpaolo Tucci is an award-winning creative lead with over 15 years of experience, born in Italy and currently based in Berlin. Gianpaolo focuses on the intersection between brands and their products, enhancing users’ digital experiences. During his career, he has worked in and with many companies and agencies, and for different clients, shaping products used by millions—among the many: Google, Nokia, HERE, Ebay, Zalando, R/GA, AKQA, IXD, and many more. Today he works in the medical healthcare industry for Siemens Healthineers, supporting various works teams for product and service design innovation. Combining his passion for both art and technology, Gianpaolo is currently focusing on the potential and correct integration of artificial intelligence, especially when applied to typography, processes, and creative amplification, toward the definition of unique experiences