Head of Fuse and Head of Content and Entertainment Omnicom Media Group.
She is a Branded Entertainment specialist and a GenZ and Community Culture enthusiast. She capitalized on her 20 years of experience in the big events, live entertainment and TV show industries to create Italy’s first Branded Content Unit in Magnolia (Banijay Group) in 2012. Today he heads FUSE, the Sports and Entertainment agency of Omnicom Media Group. Her work for Samsung, Google, and McDonald’s has been honored at Cannes, the ADCI Awards, and the EFFIE Awards. Ludovica is a Board Member of OBE -Observatory on Branded Entertainment and heads the Strategy table at UNA live Hub.