Sunjin, born in South Korea and educated in the US, is an illustrator, multidisciplinary designer, and director. With the guidance of esteemed mentors such as Armin Hofmann, Paul Rand, Wolfgang Weingart, and Pierre Mendell, Sunjin’s journey in the creative realm has been enriched with valuable insights.
Through her daily form-making practice, Sunjin hopes to not only reconnect with her inner child and foster imagination and creativity but also to bring a sense of joy and optimism to those who encounter her work. She is inspired by vibrant shapes rooted in simplicity that embrace both the abstract and the iconic. By sharing her playful and whimsical creations with the world, she hopes to inspire others to embrace their own creativity and find beauty and delight in life’s simple pleasures.

Design Practice
Humble Beings serves as a platform for Sunjin to express and share interests on various topics, from general etiquettes to social issues. The name itself reflects the idea of becoming a better human, a goal Sunjin constantly dedicates herself to.
Her creative process begins with a deep desire to create, often inspired by art and design books, galleries and museums, or daily experiences. Her work is based on the use of flat and minimalist forms, inspired by their intrinsic simplicity, which have the power to evoke a wide range of emotions, from calmness to excitement. Guided by her inclination to blend simplicity with a playful spirit, Sunjin often starts her creative process with a single form, which serves as a seed for inspiration. Throughout the creative process, there is a continuous search for unexpected combinations of graphic elements that can reveal new visual narratives. Through numerous iterations, Sunjin is guided by her aesthetic judgment until she achieves the desired visual execution.