The quality and craftsmanship are two fundamental aspects of the F&B industry. Craftsmanship stands out for its attention to detail and the passion it puts into every handmade product, increasingly using natural and high-quality materials.
Telling the story of small artisanal producers is essential to appreciate their work and to introduce the public to the techniques and traditions that have been passed down for generations. In this way, bridges are created between the past and the present, between different cultures, and the preservation of traditions and artisanal techniques is encouraged. Giving voice to small producers also means creating new languages, starting from knowledge and the small scale. The discovery of new techniques and materials can lead to innovative ways of conceiving and producing consumer goods, with greater attention to environmental and social sustainability. Experimentation is another important aspect of craftsmanship.
Thanks to the opportunity to work by hand, artisanal producers can experiment with new materials and production techniques, giving life to unique and personalized products. This process of experimentation is often accompanied by product communication through a poster manifesto, which highlights its history and quality. In conclusion, quality and craftsmanship, the storytelling of small producers’ history, experimentation, and communication through a poster manifesto are all fundamental aspects of modern craftsmanship. This sector can significantly contribute to the appreciation of traditions and the creation of new forms of sustainable and high-quality production. In the context of EDIT Porto Urbano ai Murazzi, these themes will be explored while strolling among tastings from producers, craft beers, DJ sets, and, of course, posters. The event is organized by Calibro Zero and EDIT, in collaboration with the Camera di Commercio di Torino, Colla!, and The Spiritual Machine. The technical partner is Modo Srl.
