Brief Me Up was created as an irreverent competition for young creatives ready to step into the world of communication as part of the Graphic Days. The players will be tasked with designing a logo based on a brief that will be revealed at the start of the competition. Contestants will have just one hour, during which they’ll face numerous distractions and unexpected challenges: a client’s phone call forcing them to stop for five minutes, a correction email updating the brief halfway through, or the client’s mandatory advice, ‘the logo must have red in it.’ The jury and the audience will vote for the best logo, which will be awarded, just like in the best TV shows.
On the occasion of Graphic Days® 2025, celebrating their tenth anniversary, Brief Me Up evolves and becomes an opportunity for students to watch 12 agencies in action, step behind the scenes, and judge the work of professionals. This year, 5 graphic design students and the audience will be tasked with evaluating the final projects at the end of the competition and selecting the winner! Get ready for Brief Me Up – Apocalypse!
