Curiosity is the driving force of design. It is the spark that leads us to observe the world with fresh eyes, question the rules, explore unexpected paths, and transform intuition into a visual language. Without curiosity, design would be static; with it, it becomes a process of continuous discovery and innovation.

In this panel, we meet three creative forces that have made curiosity their guiding compass, navigating across disciplines, cultures, and technologies.

Marta Cerdà Alimbau – ES | visual design
Type and Image

The designer will guide us on a journey through her work, from calligraphy to illustration, with many creative stops along the way. In this exploration, she will show the fluid connections between these fields and her unique approach to blending them seamlessly.

FF3300 – IT | graphic design

A strategy and design agency founded in 2009 in Bari, FF3300 specializes in political and institutional communication. Its name, a hexadecimal color code, reflects a deep focus on precision and creativity. The agency believes in the power of ideas, methodology, and culture as the foundation of every project, from communication campaigns to the creation of digital tools. Collaborating with public and private entities, FF3300 develops innovative and impactful design solutions.

Studio Dumbar – NL | brand design

The craft is in collaboration

Studio Dumbar/DEPT® will discuss the essential role of sound and motion in shaping distinctive brand personalities that stand the test of time. This talk dives into their collaborative process and iterative workflow. They will showcase various experiments, explorations, and projects, including the creation of the visual identity for the DEMO festival.

The purchase of the Design Talk ticket includes daily entry to the festival.

PROMO: €50 when you purchase tickets for two different talks, by entering the promotional code PROMO-TALK at the time of purchase.

The Design Talk will be held in Italian and English based on the language of the guest, without translation.