Design thrives on experimentation. It is the space where research and intuition meet to shape new ideas, break conventions, and open unexplored paths. To experiment means to question the boundaries of the discipline, play with visual languages, explore new expressive modes, and redefine how we imagine and construct reality.

This panel brings together three creative forces that have made experimentation the core of their design approach, turning it into a method for innovation, provocation, and redefining the rules of design.

Giga Studio – IT | Visual Design

Beautiful Computing

Giga Studio will explore how building new worlds requires continuous research and development. The discussion will highlight the importance of unrestricted experimentation to strengthen knowledge and generate innovative results. A deep dive into how innovation and creative exploration can push the boundaries of design and visual storytelling.

CamuffoLab – IT | Visual Design

An independent design studio specializing in visual identity, editorial projects, exhibitions, wayfinding, websites, and digital experiences for the cultural sector, public institutions, and private industries. Their unconventional approach aims to shape imagination, pushing the boundaries of visual communication.

Studio Komplekt – BG | Visual Design

Studio Komplekt develops innovative cultural content through events, exhibitions, and products, collaborating with multidisciplinary networks of creatives and organizations. Since 2018, it has organized MELBA Design Initiatives, an annual international festival in Sofia dedicated to contemporary Bulgarian design.

The purchase of the Design Talk ticket includes daily entry to the festival.

PROMO: €50 when you purchase tickets for two different talks, by entering the promotional code PROMO-TALK at the time of purchase.

The Design Talk will be held in Italian and English based on the language of the guest, without translation.