An immersive photographic experience that transforms the red thread of destiny into a real symbol of connection. Each participant can have their portrait taken with the thread in their hands, becoming part of a collective wall that grows with each shot. The project expands into digital: a video collects the testimonies of those who participate, giving voice to the meaning of this invisible bond. The activation also has a concrete impact: to take part in the experience, a symbolic donation is requested, turning each portrait into a gesture of support, and those who wish can receive their own printed photo. The entire proceeds will be donated to Fondazione Forma in collaboration with Costadoro, making each shot not just a memory, but an action of sharing.

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www.simpolagency.com