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Rhythmstorm/soul // Lorenzo Dossi
Descrizione progetto
Started and finished in february, it was an editorial project that Elisa was following. At a certain point, she realized that the best way to communicate the launch of Alice’s new project was a motion graphic, so she contacted me. Together we worked on the design, and then I took care of the animation.
Concept:
The animation was created to effectively communicate the launch of Alice’s new project (@rhythmsoul__), so the focus was on best conveying the transition from the old project, Rhythm Storm, to the new project, Rhythm Soul. This was achieved through the key moment when the old logo, as it gets bigger, changes shape and becomes the new one.
Bio:
I began experimenting with motion graphics at an agency in northern Italy where I was working as a web developer, focusing on micro-interactions the transition to After Effects came naturally as I aimed to create increasingly realistic mockups and proof of concepts.
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