Roberto Bagatti has recently been appointed Chief of Brand & Creative in Rai where he’s responsible for an ongoing overhaul of the company’s visual identity.
Determined to become a graphic designer since the age of 9, when he started obsessively drawing heavy metal band logos on his school books, he studied design and worked for various agencies and broadcast companies around the globe, in roles that vary between Junior Designer and SVP of Creative: these include MTV, Sky, Paramount Channel, Discovery, McCann Erickson, Leo Burnett and various others.
Today at 46 years old, he still enjoys all types of design like the first time with his Crayola.