Talk 01

GIORGIO CAMUFFO
Imago, a magazine between industry and experimentation

Giorgio Camuffo will talk about the story of the magazine Imago and the actors that collaborated with it during the years, also presenting his editorial project dedicated to the publication. From 1960 to 1969 Michele Provinciali and Raffaele Bassoli, holder of Bassoli Fotoincisioni in Milan, publish Imago, an experimental magazine offering a wide range of graphic ideas, printing and stationery solutions. The magazine will be crucial for the italian graphic design scene that in that period was reaching its pinnacle.

 

EDGAR BAK
Learning from the 90s

Edgar will display a mix of images and films from the late 90s and 00s, showing the transition and connection between the analogue – prints, cassettes, television – and the digital era – internet, Facebook and iPhones. The lecture will show how projects based on history, kitsch, foibles, cheapness and oddity are becoming more modern, interesting and effective than projects rooted in the present.

 

TYPE2 – FILIP ZAGÓRSKY
Design for culture in the Polish context: Rationalism vs. Romanticism

Graphic design in Poland can be described by paradoxes: West/East, rigour and need for autonomy, systematic approach and polish rebellious soul, rationalism and romanticism. This wealth of opposing characteristics produces a creative tension in which we, Polish designers, constantly try to fight the omnipresent visual chaos.

 

DAVIDE FORNARI
ECAL, design research

ECAL/University of Art and Design Lausanne is a public university of applied arts directed by Alexis Georgacopoulos. It offers six bachelor programs (Fine Arts, Cinema, Graphic Design, Industrial Design, Media & Interaction Design, Photography) and five master programs (Fine Arts, Cinema, Photography, Product Design, Type Design). The applied Research and Development sector works in collaboration with all departments and in a cross-disciplinary way to research projects that deal with theoretical issues, applied research and research through design.