Omar Vulpinari is a transdisciplinary innovation and creative direction consultant. His work focuses on innovation research and strategy, service design, social campaign, branding, communication, content design, and digital marketing. He works globally for NGOs, public institutions and corporations, adopting Design Thinking practices for user-centred solutions. Lately he worked for the University of the Arts London, Ravensbourne College and the University of Bologna. He was one of the directors of Fabrica, the Benetton research center, he has been teaching at the University of San Marino and he was also the director of ICOGRADA. Vulpinari has held lectures and workshops in over 30 countries and directs international inter-university projects. In 2007 Taschen dedicated to his work a section of the book Contemporary Graphic Design. He also directed commercial and cultural projects for: United Colors of Benetton, Samsung, Coca-Cola, Porsche, Cult TV-Fox International, Alessi, Piaggio, Vespa, Nikon, Juventus FC, The New Yorker Magazine, D&AD, Domus Magazine, The International Council of Communication Design, Walrus Magazine, Flash Art Magazine, Internazionale, Corriere della Sera, La Repubblica and much more.